Los Angeles-based singer Logan Henderson is keeping something big to himself and he’s risking it all to do it in the video for his latest single “Bite My Tongue,” out today via Herø Records
In a video shot in London and directed by hometown talent Sashinski (Snakehips, Jonas Blue) the singer-songwriter stars as a brooding loner on the run in a simulation that leaves the boundaries of reality ambiguous. In the process, Henderson has his evasive skills tested by a sharply dressed crew amid a brightly lit urban jungle, all, while protecting a female companion. Tension reaches that of an action-thriller, with intricate chase scenes and several well-staged physical confrontations.
The glitzy getaway through late night London is the perfect complement to a track with production by RAS (Avicii, All Time Low, Diplo) that’s halfway between ’80s pop and the moodier, modern R&B. According to Henderson, the mixed throwback sound lent itself to the video’s visual aesthetic.
From the beginning, we felt this song had a sense of nostalgia that merged with our current taste in music, Henderson tells “Billboard.” Our goal sonically was to maintain that hybrid of something new and something familiar.